3D Shop!

 

“It is simple, it is fast, it is 3D!”

 

 

Explanation:

 

The concept of the advertisement is to project a whole new idea that will satisfy women all around the world. My partner and I have launched a new idea that could create a difference in the shopping world like never before. In fact, it is an application that could transform into your favorite shop “3D style” while sitting at home and buy what ever you desire with a blink of an eye, not to mention, there will be no long lines to wait for purchase.

 

The name of the application is “3D Shop”, which will be available on both systems Android and IOS, targeting the feminine society from teenagers to adults to elders that have a humongous interest into fashion and getting the latest trends, who are using smart phones extensively. The shop will include one of kind 3D glasses to wear for an experience of a lifetime, where the audience will get the chance to feel like they are physically in the store, when they are actually visiting the store mentally or should we say visually.

 

To promote our idea, we created two visuals illustrating the process, the first is an animated video that explains how the application works, and the second is the poster about the application itself. Both visuals aims at one goal, which is the ability to shop in an instant blink without the troubles of standing in a long queue nor the troubles of finding a parking spot when it is a holiday or an occasion is occurring and that is what our slogan is all about “It is simple, it is fast, it is 3D!”, which will be placed on both visuals, in order to deliver our idea to the target audience efficiently and get their attention with simplicity. After all, almost no one reads a poster if it has a lot of information and details, that is why we chose to go simple. We used the color Blue in the poster, because blue stands for reliability and inner security, and it promotes both physical and mental relaxation, thus, to draw the attention of our audiences to it.

 

 

Techniques:

 

Use of Adjectives
We used three short words in our slogan to deliver our idea:

 

- “It is simple”, because all you got to do is download the application and get fashionable with just one blick.

 

- “It is fast”, because you don’t even have to break a sweat to look for your size or wait a long queue and you don’t even have to worry about a parking spot.

 

Use of punctuation

 

- “It is 3D!” a shopping world like never before, you get to carry the whole mall in the palm of your hands.

 

Use of technology

 

Our concept is all about technology and fashion revolution, it is an application that will be available to all on both systems Android and IOS. Plus the 3D glasses are a part of technology as well.

 

Appeal to benefits (lifestyle)

 

It will be the new trend of shopping, women will go ballistic to go through such an experience and get what they desire with a blink of an eye.

 

Appeal to emotions (Pathos)

 

Getting the opportunity to buy fashion with a blink is a source of happiness itself, we created this application to make all women happy and to satisfy their needs, as it is shown in the animated video the character is surprised and happy to try out the application.

 

Ladies what are you waiting for, download the application and start blinking, the mall is all yours.