The digital media has a lot of impact in the way of shopping especially in South Korea. Where it used to be only traditional markets that sells farmers markets where you can find what you want from fish to produce to spices. Then, they had the small neighborhood grocery and convenience stores, which it was opened for people so they can find more items on it such as: milk, eggs, fruits, vegetable, meat and other simple kitchen ingredient. As the country developing the type of selling food and product developed also. The development has been from the traditional way of selling the items to the huge stores that called "Supermarket", that sells different and variety type of products from food to clothes to literally anything else you might need (Z. (2014, June 8)). With the development of technology South Korea started to be a smart country, which mean they start using technology in their daily life. In addition, with the phenomenon of smartphones one of the biggest stores in South Korea started to bring the store to the busy people, who don't have time to go to the supermarket. So, nowadays they have an online supermarket in the subway, where you only use your smart phone to scan the QR code and the product automatically go to your online cart and when the online purchases is done the product will deliver to your home (J. B.).